Michael Lea of Earles Direct stands before Dragon’s, Deborah Meaden, James Caan, Duncan Bannatyne, Peter Jones and Theo Paphitis on Wednesday 2nd September 2009. Mike aim’s to promote his Mobile Franchise Business Concept, in the hope that one of the multi-millionaire investors agrees to not only part with their money, but also their knowledge and expertise.

Mike demonstrates to the Dragon’s his new concept in mobile catering, delivering a unique three way menu direct to the customer. This concept has taken over 2 years to develop, prior to the launch of Earle’s Direct at the NEC franchise show in Birmingham last October 2008.

Established in 1998 and located in Crewe, Cheshire. Earle’s have continued to supply businesses throughout the north west with fresh hot/cold food and drinks to the highest standards using only the finest ingredients. A family run concern, which has a trusted, proven and successful business model that quite simply works. Earle’s Direct is currently in the process of being rolled out across the UK

Make sure you switch to BBC2 9pm Wednesday 2nd September to see how Mike gets on. Also on BBC iPlayer or alternatively YouTube.